New position solidifies The District’s pledge to find ways to reduce traffic congestion and improve air quality
The Energy Corridor District is upping the ante on finding ways to reduce traffic congestion while improving air quality by creating a new Transportation Demand Management (TDM) position.
The District’s Kelly Rector will lead those efforts as TDM Program Manager after spending the past three years as The District’s Transportation Coordinator, where she promoted alternative transportation, led programs such as Enterprise CarShare, the annual Bike to Work event and METRO’s 75 Eldridge route, while working extensively with local and regional partners to enhance mobility and connectivity in West Houston.
“The new TDM Program Manager role places renewed emphasis on finding and encouraging ways to mitigate traffic, one of West Houston’s prime concerns,” explains Clark Martinson, executive director for The District. “It’s an effort that more clearly connects to our vision of creating a highly livable place to work, live and invest.”
TDM strategies dig into a plethora of ways designed to decrease the number of single-occupant vehicles from congested roadways, such as car-sharing, carpools, vanpools, dynamic ridesharing, public transit, bicycle and pedestrian circulation systems, emergency rides home, telecommuting, flexible schedules and parking management.
“There’s more than one answer to improving the future of transportation in Houston,” Martinson explains. “Everything needs to be on the table if this region is to accommodate future population growth.”
Effective TDM also requires close work with regional entities such as the City of Houston and the Houston-Galveston Area Council (H-GAC), says Martinson. The new position, he says, will focus on fostering partnerships and collaborations with private, public and community entities, while developing and managing TDM initiatives, strategies, programs and grant opportunities that can further The District’s master plan principles.
“Kelly’s experience coordinating programs with a variety of regional partners, both public and private entities, makes her well-suited for this role,” says Martinson.
Rector joined The District in 2013 after coordinating energy efficiency projects for the County of Sonoma in California through a partnership with Pacific Gas & Electric Company involving local businesses, government and nonprofit organizations. For The District, Rector has coordinated alternative transportation programs with variety of partners, including METRO, H-GAC, the City of Houston, Love to Ride, BikeHouston, Enterprise CarShare and Fort Bend County Public Transit.
The international trade group Association for Commuter Transportation (ACT) named Rector as the 2015 Emerging Leader in Transportation Demand Management. Rector is also a board member for the Citizen's Transportation Coalition, volunteers for BikeHouston and is a member of Young Professionals in Transportation.
The new TDM program manager role was created after John Nunez retired as The District’s transportation manager in June.